Elevating the Trail Blazers Partnerships Game 

Partnered with the Portland Trail Blazers to evolve the franchise’s partnership narrative — reframing how one of the NBA’s most iconic small-market teams competes on a global stage.

Led the strategy, creative direction, and storytelling across a series of high-impact partnership initiatives designed to modernize the Blazers’ brand platform and accelerate sponsorship growth.

Developed over 20 projects spanning brand positioning, partner presentations, and executive narratives. Notable projects include: 

• Trail Blazers x Nordstrom

• Trail Blazers x Nike

• Trail Blazers x Rivian

• Trail Blazers x Airbnb

• Trail Blazers x Alaska Airlines

• Trail Blazers x Cathay Pacific

• Trail Blazers x Daimler 

• Trail Blazers x Oregon Tool

• Trail Blazers x Moda Health 

• Trail Blazers x Columbia Bank 

• Everyone Drives Revenue Executive Workshop 

• From Brief to Brainstorm Partnership Department Workshop 

• 
  

Tiebreaker continues to support the Trail Blazers’ commercial and creative roadmap.