Launching a Marquee Athlete Endorsement Ahead of the FIFA World Cup 2026

Tiebreaker partnered with Dove to launch a national endorsement with Canadian Men’s National Team defender Alistair Johnston in the lead-up to FIFA World Cup 2026.

Tiebreaker led the full creative strategy — from concept development and scripting to storyboarding, post-production, and final asset delivery — building a content system designed to introduce the partnership and drive sustained engagement.

Content capture was executed on-site in Glasgow by a local production partner due to Alistair’s club commitments.