Overtime | OT7 Season 4
Categories
Strategy | Experiential | Sponsorships
Client
Overtime
Project
OT7 Season 4
Services
Strategy + Experience Design 3D Rendering Activation Sponsorships
Year
2025
Building the #1 Gen Z Football Experience on Earth
Partnered with Overtime to reimagine youth football’s biggest stage — leading the end-to-end strategy, creative direction, experience design, 3D rendering, fabrication/production, install/dismantle, logistics, and live execution of OT7 Season 4 across two cities and six weekends.
The result: a festival-like football ecosystem that blended sport, culture, and content — capturing the energy of Gen Z while delivering record-breaking reach.
Results:
Over 500 million views and 32 million engagements across Overtime’s platforms
NFL icons and cultural figures — Geno Smith, RGIII, Cam Newton, Shedeur Sanders, Torrey Smith, and Patrick Peterson — brought star power to the field
Brand partners included Adidas, Gatorade, State Farm, Subway, Advance Auto Parts, and Invisalign, with games broadcast on the NFL Network
OT7 and Tiebreaker are partnering again to build an even bigger and bolder Season 5 — pushing the limits of what modern football can look and feel like.
Building the #1 Gen Z Football Experience on Earth
Partnered with Overtime to reimagine youth football’s biggest stage — leading the end-to-end strategy, creative direction, experience design, 3D rendering, fabrication/production, install/dismantle, logistics, and live execution of OT7 Season 4 across two cities and six weekends.
The result: a festival-like football ecosystem that blended sport, culture, and content — capturing the energy of Gen Z while delivering record-breaking reach.
Results:
Over 500 million views and 32 million engagements across Overtime’s platforms
NFL icons and cultural figures — Geno Smith, RGIII, Cam Newton, Shedeur Sanders, Torrey Smith, and Patrick Peterson — brought star power to the field
Brand partners included Adidas, Gatorade, State Farm, Subway, Advance Auto Parts, and Invisalign, with games broadcast on the NFL Network
OT7 and Tiebreaker are partnering again to build an even bigger and bolder Season 5 — pushing the limits of what modern football can look and feel like.
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