Dove Men x FIFA World Cup | The Commentators
Categories
Strategy | Creative | Experiential | Sponsorships
Client
Dove Men (Unilever)
Project
The Commentators
Services
Strategy | Creative | Design | Fabrication | Activation
Year
2026
As the Official FIFA World Cup 2026™ Sponsor, Dove Men+Care set out to prove that care has the power to make every moment more meaningful.
To bring that message to life, we surprised Toronto by dropping Canada's most recognizable soccer broadcasters into unexpected everyday locations, transforming ordinary moments into live World Cup broadcasts. Whether in a barbershop, gym or local pub, Jay Onrait and Marissa Roberto brought the excitement and emotion of the tournament directly to fans.
The first-of-its-kind stunt generated more than 20 million impressions, earned coverage across national media outlets, and significantly increased awareness of Dove Men+Care's FIFA World Cup sponsorship. Throughout the tournament, the activation helped propel Dove from the bottom of independent World Cup Sponsor Buzz rankings to the top.
Content execution in partnership with Jackbox Creative.
As the Official FIFA World Cup 2026™ Sponsor, Dove Men+Care set out to prove that care has the power to make every moment more meaningful.
To bring that message to life, we surprised Toronto by dropping Canada's most recognizable soccer broadcasters into unexpected everyday locations, transforming ordinary moments into live World Cup broadcasts. Whether in a barbershop, gym or local pub, Jay Onrait and Marissa Roberto brought the excitement and emotion of the tournament directly to fans.
The first-of-its-kind stunt generated more than 20 million impressions, earned coverage across national media outlets, and significantly increased awareness of Dove Men+Care's FIFA World Cup sponsorship. Throughout the tournament, the activation helped propel Dove from the bottom of independent World Cup Sponsor Buzz rankings to the top.
Content execution in partnership with Jackbox Creative.
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