Gatorade | OT7 Championship Activation
Categories
Strategy | Creative | Experiential | Sponsorships
Client
Overtime x Gatorade
Project
Gatorade OT7 Championship Activation
Services
Strategy | Creative | Rendering | Fabrication | Activation
Year
2026
Hydrating the Next Generation of Football
At the 2026 OT7 Championship in Los Angeles, Gatorade wanted to connect with the country's most elite high school football athletes through an experience that brought its performance credentials to life.
Tiebreaker was tasked with developing and delivering a branded activation that transformed Gatorade's footprint into a destination for athletes between games—combining product education, competition, and recovery in a way that felt authentic to the tournament environment.
The Challenge
Create an activation that showcased Gatorade's hydration platform while providing genuine value to athletes competing in the biggest weekend of the OT7 season.
The experience needed to communicate key product benefits, encourage athlete engagement, and seamlessly integrate into the championship atmosphere.
Our Role
Strategy
Creative Direction
Experience Design
3D Rendering & Modeling
Fabrication
Large Format Printing
On-Site Activation & Production
The Solution
We designed a two-level branded environment that translated Gatorade's product messaging into physical experiences athletes could immediately understand and engage with.
Upper Level
The upper deck was divided into two distinct product zones, each built around a core Gatorade performance benefit.
Hydrate Faster
An interactive challenge zone designed around speed-based activities that reinforced Gatorade's "Hydrate Faster" messaging through athlete participation and friendly competition.
Hydrate Better
A branded fuel bar where athletes could recharge between games, sample products, and learn more about Gatorade's performance hydration ecosystem in a natural, functional setting.
Lower Level
The lower deck became a branded patio dedicated to rest and recovery.
Designed as a comfortable space for athletes to decompress between games, the environment extended the Gatorade brand beyond competition—supporting recovery while creating an inviting destination throughout the championship weekend.
The Result
The final activation transformed a standard sponsor footprint into one of the championship's most engaging athlete experiences.
By blending strategic storytelling with functional athlete programming, the space demonstrated how experiential marketing can move beyond branding to create genuine utility—strengthening Gatorade's connection with the next generation of football talent while enhancing the overall OT7 Championship experience.
Hydrating the Next Generation of Football
At the 2026 OT7 Championship in Los Angeles, Gatorade wanted to connect with the country's most elite high school football athletes through an experience that brought its performance credentials to life.
Tiebreaker was tasked with developing and delivering a branded activation that transformed Gatorade's footprint into a destination for athletes between games—combining product education, competition, and recovery in a way that felt authentic to the tournament environment.
The Challenge
Create an activation that showcased Gatorade's hydration platform while providing genuine value to athletes competing in the biggest weekend of the OT7 season.
The experience needed to communicate key product benefits, encourage athlete engagement, and seamlessly integrate into the championship atmosphere.
Our Role
Strategy
Creative Direction
Experience Design
3D Rendering & Modeling
Fabrication
Large Format Printing
On-Site Activation & Production
The Solution
We designed a two-level branded environment that translated Gatorade's product messaging into physical experiences athletes could immediately understand and engage with.
Upper Level
The upper deck was divided into two distinct product zones, each built around a core Gatorade performance benefit.
Hydrate Faster
An interactive challenge zone designed around speed-based activities that reinforced Gatorade's "Hydrate Faster" messaging through athlete participation and friendly competition.
Hydrate Better
A branded fuel bar where athletes could recharge between games, sample products, and learn more about Gatorade's performance hydration ecosystem in a natural, functional setting.
Lower Level
The lower deck became a branded patio dedicated to rest and recovery.
Designed as a comfortable space for athletes to decompress between games, the environment extended the Gatorade brand beyond competition—supporting recovery while creating an inviting destination throughout the championship weekend.
The Result
The final activation transformed a standard sponsor footprint into one of the championship's most engaging athlete experiences.
By blending strategic storytelling with functional athlete programming, the space demonstrated how experiential marketing can move beyond branding to create genuine utility—strengthening Gatorade's connection with the next generation of football talent while enhancing the overall OT7 Championship experience.
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