Fuelling Youth Football's Biggest Weekend

OT7 Championship brought together the nation's top high school football talent, giving Subway the opportunity to activate at the centre of one of football's fastest-growing cultural moments. The challenge was to create a space that delivered meaningful value for athletes while maximizing brand visibility throughout the championship weekend.

Tiebreaker led the end-to-end strategy, creative development, production, fabrication, branding, installation and dismantle of Subway Scores—a premium end zone activation that served as both a broadcast backdrop and a dedicated player refuelling zone. Between games, athletes could recharge with fresh Subway sandwiches in a branded environment designed to keep the brand at the heart of the player experience.

By combining athlete utility with broadcast visibility, Subway Scores became one of the Championship's most prominent branded destinations, seamlessly integrating the brand into the event while connecting with the next generation of football fans and athletes.