AFC Toronto | Run It Our Way
Categories
Strategy | Creative | Branding
Client
AFC Toronto
Project
Run it Our Way
Services
Strategy Creative Direction Branding Go-To-Market
Year
2025
Launching Toronto’s First-Ever Professional Women’s Sports Team
Partnered with AFC Toronto to concept, name, and launch the club’s first-ever brand platform — Run It Our Way — ahead of their inaugural season.
The platform established AFC Toronto’s voice and visual identity across every channel, uniting players, fans, and partners around a single idea: that women’s football in Canada can be built differently — authentically, unapologetically, and on their own terms.
From campaign design to content rollout, merchandise, and in-stadium creative, Run It Our Way became the heartbeat of the club’s first season — driving social storytelling, matchday energy, and sponsor alignment.
Following the club’s first-ever Supporters’ Shield victory, the campaign evolved into Ran It Our Way and Won It Our Way, celebrating the team’s achievement while reinforcing its founding mantra.
Tiebreaker continues to partner with AFC Toronto on creative, partnerships, and brand growth as the club looks ahead to its next chapter.
Launching Toronto’s First-Ever Professional Women’s Sports Team
Partnered with AFC Toronto to concept, name, and launch the club’s first-ever brand platform — Run It Our Way — ahead of their inaugural season.
The platform established AFC Toronto’s voice and visual identity across every channel, uniting players, fans, and partners around a single idea: that women’s football in Canada can be built differently — authentically, unapologetically, and on their own terms.
From campaign design to content rollout, merchandise, and in-stadium creative, Run It Our Way became the heartbeat of the club’s first season — driving social storytelling, matchday energy, and sponsor alignment.
Following the club’s first-ever Supporters’ Shield victory, the campaign evolved into Ran It Our Way and Won It Our Way, celebrating the team’s achievement while reinforcing its founding mantra.
Tiebreaker continues to partner with AFC Toronto on creative, partnerships, and brand growth as the club looks ahead to its next chapter.
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