Building a Modern Sponsorship Sales Engine

As one of North America's most successful professional lacrosse organizations, the Toronto Rock had ambitious commercial goals—but needed a more strategic and structured approach to bringing partnerships to market.

Tiebreaker partnered with the organization to overhaul its sponsorship sales strategy, creating a modern go-to-market framework designed to help the partnerships team prospect more effectively, tell a stronger story and move opportunities through the sales pipeline with greater confidence.

Rather than focusing on individual sponsorship proposals, we rebuilt the entire sales ecosystem—from prospecting and positioning to pitch materials and sales process—giving the organization a repeatable system to support long-term commercial growth.

What We Did

• Sponsorship Strategy

• Go-to-Market Strategy

• Sponsorship Sales Consulting

• Prospecting Strategy

• Sales Process Design

• Sales Enablement

• Pitch Strategy

• Partnership Positioning

• Copywriting

• Presentation Design

Our Approach

Reimagining Prospecting

We restructured the club's prospecting tracker to prioritize the right categories, identify high-potential partners and create a more strategic approach to outbound business development.

Building a Better Sales Process

We redesigned the sponsorship sales journey, defining the role of every interaction—from initial outreach through to customized proposals—creating a more consistent and effective path to close.

Creating Sales Tools That Sell

Every stage of the sales process was supported with new materials, including updated partnership decks, outreach tools and modular presentation templates that allowed the team to quickly tailor pitches for individual prospects while maintaining a consistent story.

Impact

By aligning strategy, process and sales materials, the Toronto Rock now has a stronger commercial foundation for sponsorship growth—one built around repeatable systems rather than one-off presentations.

The result is a more confident go-to-market approach, better prospect targeting and a sponsorship sales process designed to scale alongside the organization's ambitions.