Under Armour x Overtime | Cam Ward Football Camp
Categories
Strategy | Creative | Experiential
Client
Overtime x Under Armour
Project
Under Armour x Overtime | Cam Ward Football Camp
Services
Strategy | Creative | Experiential | Fabrication | Production
Year
2026
Overtime x Under Armour Cam Ward QB Camp
Turning an elite quarterback camp into a branded competitive experience
Overtime and Under Armour brought together a select group of elite quarterbacks for an exclusive three-day camp alongside Tennessee Titans quarterback Cam Ward.
Tiebreaker helped bring the experience to life on the ground, transforming the venue into a fully branded Overtime x Under Armour environment and developing interactive football challenges that gave athletes more ways to compete, connect and create content beyond the core camp programming.
Our role included venue and environmental branding, experiential design, fabrication and production, with a focus on creating moments that felt authentic to quarterbacks and naturally integrated Under Armour into the experience.
100 TARGETS
We produced a custom 100 Targets activation that combined quarterback accuracy with Under Armour prizing.
Each target carried a different value tied to a prize. Quarterbacks selected a target at random, stepped up to make the throw, and found out what they had won if they hit it.
The result was a simple, high-energy challenge that brought together competition, skill, product and content in one branded moment.
QB STRIKE CHALLENGE
For the QB Strike Challenge, quarterbacks were divided into two teams and went head-to-head in an elimination-style competition.
A custom target wall represented the opposing team, with each target corresponding to a quarterback on the other side. Players had to hit their assigned targets to eliminate opponents until only one team remained.
The format turned a traditional accuracy drill into a competitive team experience built for both athlete participation and social content.
BUILT FOR THE NEXT GENERATION OF QUARTERBACKS
Across the three-day camp, every touchpoint was designed to make the experience feel bigger than a training session.
Through environmental branding and custom competitive activations, Tiebreaker helped Overtime and Under Armour create a distinctive platform where elite young quarterbacks could train with Cam Ward, compete against their peers and experience the Under Armour brand through football itself.
Overtime x Under Armour Cam Ward QB Camp
Turning an elite quarterback camp into a branded competitive experience
Overtime and Under Armour brought together a select group of elite quarterbacks for an exclusive three-day camp alongside Tennessee Titans quarterback Cam Ward.
Tiebreaker helped bring the experience to life on the ground, transforming the venue into a fully branded Overtime x Under Armour environment and developing interactive football challenges that gave athletes more ways to compete, connect and create content beyond the core camp programming.
Our role included venue and environmental branding, experiential design, fabrication and production, with a focus on creating moments that felt authentic to quarterbacks and naturally integrated Under Armour into the experience.
100 TARGETS
We produced a custom 100 Targets activation that combined quarterback accuracy with Under Armour prizing.
Each target carried a different value tied to a prize. Quarterbacks selected a target at random, stepped up to make the throw, and found out what they had won if they hit it.
The result was a simple, high-energy challenge that brought together competition, skill, product and content in one branded moment.
QB STRIKE CHALLENGE
For the QB Strike Challenge, quarterbacks were divided into two teams and went head-to-head in an elimination-style competition.
A custom target wall represented the opposing team, with each target corresponding to a quarterback on the other side. Players had to hit their assigned targets to eliminate opponents until only one team remained.
The format turned a traditional accuracy drill into a competitive team experience built for both athlete participation and social content.
BUILT FOR THE NEXT GENERATION OF QUARTERBACKS
Across the three-day camp, every touchpoint was designed to make the experience feel bigger than a training session.
Through environmental branding and custom competitive activations, Tiebreaker helped Overtime and Under Armour create a distinctive platform where elite young quarterbacks could train with Cam Ward, compete against their peers and experience the Under Armour brand through football itself.
100 Targets QB Activation:
Produced 100 Targets with varying values that corresponded to Under Armour prizing. Quarterbacks had to choose a random target, try to hit it, and see what they won.
QB Strike Challenge:
Quarterbacks were split up into two teams, each trying to eliminate each other. QBs threw at the targets on the wall, with each one corresponding to an opposing quarterback on the other side.
100 Targets QB Activation:
Produced 100 Targets with varying values that corresponded to Under Armour prizing. Quarterbacks had to choose a random target, try to hit it, and see what they won.
QB Strike Challenge:
Quarterbacks were split up into two teams, each trying to eliminate each other. QBs threw at the targets on the wall, with each one corresponding to an opposing quarterback on the other side.
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